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How essential can an top domain be?

One of the most important preconditions for having a successful Internet presence is the domain name. It is what people will observe first when they stumble upon your web site and what they will identify you with. The domain should be easy to remember, but should also be something that informs your visitors what the web site is about.

Generic Top-Level Domains (gTLDs)

A domain as a rule has 2 constituents - a Top-Level Domain (TLD) and a Second-Level Domain (SLD). If you have domain.com, for instance, ".com" is the Top-Level Domain Name and "domain" is the SLD. There are several sets of Top-Level Domain Names that you should contemplate before you pick the domain name you wish. Your selection should be built upon the aim of your website and on its target visitors. Let's take a look at the gTLDs, or generic Top-Level Domains - these are the most widespread Top-Level Domains intended to show a given function - .com (business establishments), .net (network infrastructures), .biz (corporations), .info (informational sites), .org (non-profit organizations), .mobi (handheld devices), .asia (the Asia Pacific region), .name (individuals or relatives), .pro (given walks of life), and so on. As you can see, these TLDs cover most fields of life, so you should pick the one that would portray the intention of your website best. There is no restriction as to who can register such TLDs, but some of them involve extra steps to prove that you are eligible to have such a domain name (.mobi and .pro, for example).

Country-code Top-Level Domains (ccTLDs)

The ccTLDs, or country-code TLDs, are country-specific domain names. Each country has its own ccTLD. Settling on such a domain name is good if your target group of visitors is from a specific country. Many people would prefer to buy commodities or services from a local web site, and if your goal is Canada, for instance, picking a .ca Top-Level Domain could boost the visits to your web site.

URL Redirection

You can register a bunch of TLDs, which can redirect your site's visitors to a particular site such as domain.com, for example. This would boost the traffic and decrease the chance of someone pilfering your visitors by using the same name with another Top-Level Domain - if you are not using a trademark.

Name Servers (NSs)

Each domain name has domain name records. The name server records (NS records, a.k.a. DNS records) demonstrate where the domain name is hosted, in other words they point to the hosting supplier whose name servers (NSs, also known as DNSs) it is utilizing now. You can swap the NSs of your domain name whenever you want. You can have your domain registered with one provider and get the hosting service itself from another. So, if you register your domain and discover decent website hosting solutions somewhere else at a later time, you can point your domain name to the new provider's name servers at once.

Domain Name Server Records (NS Records)

In general, as long as your domain name uses a specific set of NSs, all its domain name server records will point to the same site hosting distributor. Some web hosting vendors, however, allow you to modify certain name server records, among them the A records and the MX records of your domain name. The A record is an IP address, which exhibits on which web server your website is hosted, while the MX records show which web hosting server tackles the e-mail aliases related to your domain name. For example, if you appoint a new site designer and he designs an .ASP web site that will be accommodated on his private Windows hosting server, you may want to alter solely the IP address (the A record) but not the MX records of your domain name. In this way, www.domain.com will direct to the Windows hosting server, but your e-mail boxes or any sub-domains such as forum.domain.com or shop.domain.com will still be in your present Linux website hosting account. The .ASP environment is developed by Microsoft and calls for a Windows server, although a Linux hosting server would be far more secure.

Inexpensive TLDs Delivered by 'HD Web Hosting'

Only a number of web hosting companies permit you to modify particular domain name server records and quite frequently this an additional paid service. With HD Web Hosting , you have a large collection of Top-Level Domains to pick from and you can modify all domain name records or forward the domains via a redirection tool at no extra cost. Because of that, 'HD Web Hosting' would be your best choice when it comes to handling your domain name and to setting up a successful presence on the web.